Sun Sep 13 17:51:07 PDT 2015

The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking

The Psychology of Persuasion
(The Psychology of Persuasion)
 

The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking by Kevin Hogan

The Psychology of Persuasion - is aimed at people in marketing and sales. It provides familiar information - if you read the types of books which are reviewed on FictionFobic - and found in the self-help sections of bookshops. Kevin Hogan is an expert on body language and a speaker - and contributes to a variety of organizations that consume information that supports the need to understand and connect with customers and audiences. So, to me, much of the book read like a speech - the examples were present in large numbers but there was not much detail or solid proof behind the examples. On NLP techniques - particularly the possibly hard to believe bits about eye movements and peoples' thoughts I am inclined to believe the explanations given by Nick Boothman and Greg Hartley. However, the Psychology of Persuasion is a good summary. Again it is interesting to note that there is title duplication afoot. Cialdini's 'Persuasion' is sub-titled 'The Psychology of Persuasion'. It is almost as though there is a deliberate duplication of the title words sometimes applied by publishers to interesting themes(?). (I resisted the temptation to write 'memes').

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